Matthew Hall

163 Carrie Street, San Jose, CA 95112     Phone: (408) 993-8241    Mobile: (408) 812-3241

Experience

August 2008 – Present  SVP Technology, NetSeer

Responsibilities:

- Product Development, Software Engineering, Operations

- Interim President for six months after resignation of CEO

- Development of Strategic Partnerships

Accomplishments:

- Championed and released ConceptLinks, Contextual Services, and Media Products

- Cut cash burn rate in half while focusing the company on viable products

- Infrastructure to respond to 3 billion Real Time Bidding requests per day

- Infrastructure to serve 6 million dynamic contextually targeted ads per day

 

October 2006 – August 2008  VP Engineering, Yahoo!

Responsibilities:

- Lead Matching, Serving and Marketplace development for Sponsored Search and Content Match (CM)

- Manage $20M annual development budget that controls $2B of annual revenue

Accomplishments:

- Released Panama Revenue Reordering, Quality Based Pricing, Market Reserve Price, Domain Blocking

- Greatly increased revenue per search while improving user experience

- Released complete replacement of CM software, dramatically increasing click through rate and revenue

- Migrated index creation and click feedback processing to Hadoop grid

- Transitioned several large development projects to India

 

January 2004 - October 2006  VP Engineering, Efficient Frontier

Responsibilities:

- Built team to develop, test and release Search Marketing Bid Management software

- Lead transition from early stage startup to reliable, scalable and profitable enterprise service

- Recruited and nurtured world-class algorithms group to develop viable commercial products

- Guided product vision and strategic planning

Accomplishments:

- Released a reliable, scalable and profitable product

- Architected infrastructure to grow spend under management to $200M annually

- Grew team from 2 to 20 with zero attrition for the past 2 years

- Opened offshore development office in India

- Developed Small and Medium Enterprise product with self-serve GUI

- Extended product to include keyword generation, and allow ad copy and landing page optimization

- Introduced multi-byte product for the Japanese market

 

September 1997 - January 2002  VP Engineering, Inktomi Corporation

Responsibilities:

- Built team to develop, test and release Enterprise & Web Search Software

- Managed $13M annual development budget that generated $75M in annual revenue

- Guided product vision, strategic planning, MSN & AOL relationships, and PR

Accomplishments:

- Grew team from 9 to 60 with 11% annual attrition

- Architected infrastructure to allow Web Search to grow from 3M to 57M queries per day

- Instituted Web Search relevance testing and performance monitoring

- Evaluated and implemented acquisition of Ultraseek from Disney/Infoseek

- Introduced XML Repository and Search Toolkit product

- Developed products that are competitive/superior to major competitors with a third of their headcount

 

May 1995 - September 1997  Manager Digital Media Software, SGI

Responsibilities:

- Managed development of all audio, video, and compression products for the Desktop Systems Division

- Identified customer needs, specified products, reviewed hardware and software designs

- Managed bringup, diagnostic, driver, library and application software development

- Worked with customers and 3rd party software developers

- Hired and retained productive engineers

Accomplishments:

- IMPACT Compression (dual stream JPEG real-time video compression) shipped 4/96

- SGI Audio Library (support for analog, AES digital, and ADAT audio I/O) shipped 9/96

- Optional Video, Compression, and Audio products shipped 5/97

- Engineering team grown from seven to twenty

 

1991 - 1995  Director Software Development, nCUBE Corporation

Responsibilities:

- Directed all nCUBE 2 software development: OS, drivers, compilers, libraries, diagnostics

- Managed all nCUBE 3 software design, and software review of hardware design

- Worked with Oracle to port Data Base and Media Server products

Accomplishments:

- Oracle Media Server production sites including BT and Bell Atlantic

- Oracle 7 database production sites including ING bank and Mercedes

- 1024 processor installations including Sandia National Lab and AMK

- Over two hundred nCUBE 2 installations worldwide

- Software development team grown from zero to about 20 with no significant attrition

- nCUBE 3 proprietary processor/compiler design

- nCUBE 3 I/O and adaptive message routing design

- nCUBE 3 full chip device emulation on 512 processor nCUBE 2

- nCUBE 3 processor instruction emulator design and implementation

- nCUBE 3 microkernel architecture and device driver design

 

1986 - 1991  Software Developer/Manager, nCUBE Corporation

Responsibilities:

- Principal contributor to nCUBE's Parallel Software Environment (PSE)

- Ported production software to PSE

- Benchmarked and provided sales support

Accomplishments:

- Implemented parallel program load, debug, profiling and I/O

- Wrote graphics, video and I/O libraries

- Parallel MOPAC (molecular modeling package)

- Parallel OSUGCM (atmospheric general circulation model)

- Parallel FFT's, linear solvers, circuit simulators

1980 – 1986  Mathematical Physics Group, ORNL

Worked on climate modeling of carbon dioxide induced global warming

Education

PhD Nuclear Engineering, Imperial College, London 1977 - 1980

BA Physics, Magdalen College, Oxford 1974 - 1977